One of my design tasks at Future E-Commerce was the brand design of STUCH, which included packaging design for their products. I used STUCH's Corporate Identity to design plastic bags and cardboard labels.
Stuch's cardboard labels display essential product information, specifically for their leashes and collars. The labels are designed to be both sturdy and visually appealing, just like the product itself. They are designed to be hung in shops, and the leashes have a second label that wraps up the leash and keeps it handy for the process of buying.
Picture taken by Rene Bürkle, edited by me
Making the package design visually appealing is crucial for conveying the brand's personality and creating positive associations. Therefore, all their products don't just come in a plain bag. They are printed in CI-Colors and indicate how pet-friendly they are. The bags are resealable and robust, making them more sustainable. They can be reused, especially when sent back, or at home to keep everything organized.
